So what is InnoVenture Southeast 2009

Well…according to John Warner on SwampFox.ws, it is defined as:

“In the annual InnoVenture conference’s sixth year, the economic storm is raging all around us, wrecking havoc with organizations trying to reinvent themselves and launching out very talented people looking to create new ones. In addition to the Innovation Hall with dozens of exhibits by major corporations and universities, and fifteen entrepreneurs making elevator pitches, InnoVenture also features an awesome line-up of global thought leaders.”

Wow…now that is a loaded answer. It is true, the economic storm is raging all around us, and yes organizations are trying to reinvent themselves. How about organizations, entrepreneurs inventing themselves…Innovating and collaborating in one forum, one place, one hall, with many conversations.

How does that conversation happen, well for every action there must be a reaction. How about Dissoi Logoi (a Sophistic writing by an unknown author) – the words are “Greek words for ‘different words.’ The phrase really carries the meaning of contrasting words, and it refers to the ancient rhetorical practice of arguing both sides of an issue. ”

This leads me to think about the first part of InnoVenture…Inno for Innovation. There will be people from all walks of business talking innovation in their contexts. Whether it is Sustainability, Advanced Materials, Entreprised Systems Management…or digital media, social media, logistics, medical devices, or just being an entrepreneur. Different people from different disciplines, different walks of life coming together with their own “rhetorical argument” seeking conversation of opposing thoughts.

We are all a part of innovation by merely walking through the doors at the Carolina First Center in Greenville, SC. Why? Well, it is like being a part of a fraternity, people that you can connect with who understand what it means to push the boundaries, broaden the mind, and engage in a conversation. A concersation that might lead to an idea that has not been considered…listening to those “different words”, words of innovation.

We are “people looking to create new ones”, new ideas, new thoughts, new conversations…we are looking to innovate. I know I am! I hope to engage!

Final Cut or Avid Media Composer…which one will I choose???

I get the question all the time, what do you use to edit video for your projects. That is actually a good question, one that is constantly discussed in our office. The quick and dirty answer is we use Final Cut Pro and Avid Media Composer on a Mac OS platform. Both are considered industry standard Non-Linear Editors or NLE’s.

Now what does that mean to the average customer, well it depends on your knowledge and experience. But from a final product standpoint, you will not see a difference in the final product. It is purely an individual editor’s preference. But this is how I try to help people understand…from my perspective.

I produce most web based video content using Final Cut Pro Studio. This is for many reasons, but mainly for workflow. I am extremely fluent with this software and their are many times that one person might be working on a project and a few months down the road, need to re-open the project for some reason. Another computer might need access to the project, so I can open from any of our Mac Computers.

Another reason for FInal Cut Pro Studio is that it integrates well with our web delivery workflow. It works in a Quicktime based file format; so when ever we encode (dump video into the software), Final Cut creates a native Quicktime that can viewed without the use of Final Cut software. That might be confusing to some…but makes life easy.

Final Cut Studio Pro is extremely intuitive so that a novice video editor can jump in and figure out how to use the software…especially if you have any video editing background.

Now…I am a trained/certified Avid Video Editor. I have been using Avid products since 1995 from the early days of the Avid NewsCutter Software. I started my career editing video using two video decks (essentially two Beta Decks side-by-side), editing from one tape to the next. This is considered editing in a Linear Method. Avid’s software (in my humble opinion) was design for those experienced editing using a Linear Method. I edit video using that mentality…and Avid Software fits me well.

Most experienced television video editors & producers have knowledge of Avid Software, so when I work with higher end production using workflow to deliver Standard Definition/High Definition content for television distribution…I use Avid Media Composer. It has all the 3D graphic editors and animation built into the system and works well with High Definition content. If I was to do the same with Final Cut Studio Pro, I would have to use After Effects and other 3rd Party Applications to execute what I can do in Avid Media Composer.

So, this discussion has some bottom-line thoughts.

1) Both Final Cut Studio Pro and Avid Media Composer software are professional grade video editing software.

2) It all depends of the Video Editing Professional and the project, this helps me decide which software I will use to best meet the demands of the workflow and final delivery of the project.

3) Both deliver a high quality final product, whether it is for the web, television, or other video delivery method.

4) I just like having gadgets….the more I have, the more fun it is for me to do our job!

Using Online Video To Promote Your Business

Ever thought about using online video to promote, raise awareness, or distribute a message that is important to a target audience? Well, the experts think you should embrace online video as a professional means to spread your targeted message to your targeted audience.

Video Sharing Market
The market is huge and continually growing. 14.3 billion videos were viewed online in December, 2008 and increased by 13% in February 2009.

“For both startups and Fortune 100 companies, getting on board with online and mobile video is increasingly key to attracting and engaging a fickle audience. The next generation of big-time consumers (those under 18) are already more likely to be watching video on a computer or mobile phone than they are on a traditional television set.”

“Deliver content consistently. There should be a predictable pattern to retain and grow your audience. Sign up for long-term deals, so your audience doesn’t find that you dropped their favorite video content from your site.”

“For both startups and Fortune 100 companies, getting on board with online and mobile video is increasingly key to attracting and engaging a fickle audience. The next generation of big-time consumers (those under 18) are already more likely to be watching video on a computer or mobile phone than they are on a traditional television set.”

Know, engage, and interact with your audience. Understanding exactly who you are targeting with your video content and what their needs are in terms of information or entertainment will help you make a compelling proposition to potential advertisers and ultimately sell ads, especially if you cover a niche topic.

Record year for video content consumption
“How could it not?! Video consumption continues to grow at an astonishing rate. As of October 2008, 13.5 billion videos were watched online. That is a 45% rise on the number watched in October 2007. The availability of super high speed broadband along with more HD video content will drive more people to consume more video online.”

Video monetization becomes reality
“Professionally-produced content, targeted to specific audiences, will see a burst of excitement as advertisers will see this as a safe bet to put their money on. In response to the influx of advertising dollars, video publishers will need scalable platforms with a wide range of performance metrics.”

“The good news is top notch content should eventually stand out from the marginal stuff. And the vast majority of Web content would probably fall into the marginal category, if that. So it’s important to put some extra time and effort into consistently creating good stuff — the kind of content that will turn heads, lead to conversations, and eventually build long lasting relationships. And that’s really not so bad after all, now that I think about it.”

Sources: Mashable.com, Clemson University’s Spiro Institute for Entrepreneurship, and Inc.com Technology