Converting Passionate Writing/Blogging…
As I took part in #BlogChat Sunday night…I was so pleased to see the conversation move away from technology, which blog platform to choose, and other topics sometimes I browse through. Finding passion in your blogging and writing has always been my position. Regardless of you blog for advocacy, business development, or even to generate income…you have to have some passion behind your message.
Above is what I think…”Passion is food for the soul…if you can blend that passion into your writing…it can become infectous!” So tell me, what blogs do you connect with…that touch you daily. Is a photo blog, video blog, a business blog, one of advocacy, what is it?
As I was thinking through this topic, the one thing that always finds a way to make it’s way from my subconscience to the forefront of my thinking, how can we convert passionate writing into revenue and a business development tool. I even wrote a blog post about this very topic: Does Passionate Writing (Blogs) Generate Revenue? These is a method to the passion, writing content that passionately connects…thus the SEO argument.
Regardless…this has made me look back at my work and do an assessment, an assessment of my writing and my direction. So the best way I know how to do a simple assessment, create a word cloud from all my writing in my blog.
Here is a word cloud from my personal blog (http://bobbyrettew.com/personal-blog):
I chose not to do a word cloud from my tags, because that is just measuring frequency of the words that I deem searchable for each blog post. This is a subjective viewpoint of my writing, looking through a lens completely focused on SEO. Instead, I used Wordle.net to pull all the words from all my posts to assess frequency of the actual content I am actually writing. I am focusing solely on the content in this simple assessment.
So begs the question…are the largest words in the word cloud (which shows the largest frequency of usage my my blogs) match the purpose and mission behind my passion for both my business and personal blogs. My business is based on video, media, blogs, people and those are the largest words in the business blog word cloud. But…based on this simple assessment, I can see words that are apparent that I might want to focus more in my writing. I also see areas in my personal blog that I might want to re-focus a bit…I am wondering if I am talking too much about business in my personal blog?
Passion can be focused!