we are humans…stupid! #storytelling

blog-gary-v

Love this quote from Gary V:

“I am only interested in one thing…the thing that binds us all together…always and forever our job is to tell our story…”

“The way you make real money…the way you make real impact…the way things get changed is by great storytelling…it has always been that way and it will always be that way…because i do not know if you guys heard and we are f&cking human beings and that is what we like.”

Read More

What is the DNA of a good storyteller?

Anyone have any thoughts? Hmm…so I have been thinking about this for a bit! What is the DNA of a “good” storyteller?

Hmm…well my first thought: they create great content. Yeah…so what is great content and how can we equate great content with a great storyteller?

In the world of digital communications…how do we create content that is sticky and feels connected.

I read a great little blog post by Holly Potter and it has me thinking just a bit…here is an excerpt:

Read More

What is “good” content? #storytelling

Have you thought through this before? When I asked a group of healthcare communication professionals to define content and “good” content…we recorded some interesting feedback.

So here are my thoughts:

Good Content – From 30K Feet
1) Creates the connected theater – How can we create an interactive experience so audience forgets they are watching and listening…yet feeling (movie theater analogy)?
2) Creates a connected voice – We can identify we each other…we speak the same language.

Read More

Social Content –> Shaping Content Creation?

People want to find media that they can identify…content that makes sense in their lives. As I think through this lens…I have been reshaping my opinions when it comes to the value of video production.

I love big cameras, pretty pictures, the HD experience…etc. But, is all this necessary in our world of social content? Is multi-purposing content from that video shoot with the Red Camera necessary?

Have you watched American Idol this season? It is a new face with the addition of Harry Connick, Jr…a new tone and lots more stories. Did you also notice the production value of the video content being used. Lots more user-based content captured using mobile devices. The opening of American Idol has leveraged contestant video content from their mobile devices as a major part of the opening sequences.

Read More

Are we trapped in social content? #texture

Content curation is a big buzz word/phrase right now. Lots of neat technologies, innovations, and social channels to find, share, capture, explore, leverage…then re-share.

But are we getting a bit trapped? Just found this cool post on Social Media Examiner how to use Feedly, IFTTT, and Excel to find, share, and potentially categorize/curate content. Great little workflow for those of us trying to create streamlined workflows to aggregate great content, read, re-purpose, and re-share accordingly.

But…are we looking too much through the technological lens of “social.” Specifically…are we depending on a few things here:

Read More

2014 SuperBowl Ads – Budweiser’s Narrative Helps Us Forget A Soldier #sb48

As we ooh’d and ahh’d over this touching little puppy ad by Budweiser in the 4th quarter of the SuperBowl…we have forgotten.

Budweiser…as always, knows how to create a tremendous ad narrative throughout big events like the SuperBowl. Sprinkling little story-lines in short little commercials that have nothing to do with beer. These little micro-narratives have everything to do with being “American.”

Read More