So I found this on a pr/marketing firm’s website…and I think they raise an interesting question. Let’s look at this statement:
“Successful companies tell their stories well. Multiple channels today allow for storytelling on many levels. Our team helps clients tell those stories in the traditional way as well as through the digital and social media channels. It’s one thing to get good publicity and another to leverage it. We also help clients navigate the choppy waters of storytelling in less than ideal situations. Our advice to clients is simple: Tell your own story (good, bad or ugly) and tell it fast or someone else will.”
Yes…so who is telling your story? You? Your organization? The people in the organization? What is a good story?
So my good friend Olivier Blanchard shared a post I wrote on Facebook (seen above) and this generated a pretty interesting discussion. So I thought I would share a few of the comments and my responses.
Cémanthe – you know…I 100% agree…I am tired of the industry using this buzzword –> “Storytelling”…it actually pisses me off…thus the point of this article.
“A storyteller is spinner of yarns, a teller of tales, a bard, minstrel, rhymer or raconteur who delights in audiences and attentive faces that ask, “what’s next?” Storytellers play their part in delivering lessons to society, they create communities by bringing people together in a shared experience. Storybook reading has a focus on the book and the pictures. Storytelling eliminates that object that comes between the teller and the audience.”
More and more digital agencies are seeing the need for an added value proposition…digital storytellers. These are people that understand visual storytelling, video production, and content development and marketing.
They are selling these services as tactics. Yes…we are finding they are selling services in addition to their web strategies…they can create video, they can create a Facebook page, they can write copy. Pat them on the back and buy ’em a drink.
They have hired a video editor, a videographer, a social media consultant and sell it as an added offering. Yep…but execution is lack luster. They are selling tactics without meat to the strategy.
There are two videos that have truly impact me the last few weeks…so I really wanted to share. These are for the mothers in my life and to the many mothers out there.
For you single moms…for those Linda’s of the world…the Mom of my world!
This is for those single moms, that have sacrificed, have done it all of their children…when the odds were stacked up…you were more entrepreneurial than any high net-worth millionaire. You innovated, you scaled, you found ways to make it all happen…against all odds. You did not do it for the money…you did if for love.