Storytelling, Apple, and Anderson University

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There is nothing more exciting than to see one of your clients being recognized by world wide brand. I was asked to join our friends at Anderson University to watch a special announcement. On Thursday, February 12th, Apple came to Anderson University to present a special recognition.

Anderson University’s Henderson Auditorium was packed with faculty, staff, students, community leaders and they had a few special guests on stage. Two representatives from Apple came to present Anderson University with the Apple Distinguished School designation for 2014-16.

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Say yes to storytelling and no to brand journalism!

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I have been thinking about this idea of “brand journalism”. I think it is funny terminology that is almost a paradox, conflicting, and has no merit to the pairing of the two words.

A few weeks ago, I was sitting in a group discussion and one of the ladies from our church looked me and asked, “Bobby…I am trying to figure out exactly what you do.” I had always told people I am a storyteller and I work with organizations to find and tell stories.

This past week, she asked me again, “Bobby…I still am trying to figure out what you do.” I replied jokingly, and with a bit of a smirk in my tone, “sometimes I wonder the same thing.” One of my friends, noticing I need some help in this conversation, pepped up and and helped me with a response, “I think he is a brand journalist, he helps brands tell stories.”

At first, I thought her response sounded smart…but something did not seem right. What are the ethics in brand journalism?

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#DigitalHealth Mini MBA Certificate Program at Clemson

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I’m very excited to share with you something I have been working on for quite some time.

We have all been very busy at the Social Health Institute developing a Mini MBA Certificate Program with our friends at Clemson University. A year in the making, this six-course offering provides a unique approach to deliver thought leadership in the space of digital communication, social media communication and healthcare business management.

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