I have to say I am speechless. I am having a hard time articulating how much this is bothering me. This blog post is by no means trying to make this situation about “me”…but it could have been me. Yes…I was that guy, that photojournalist. They had no idea…none!
This comes almost a few days after the ten year anniversary of Katrina. I was a part of a crew that covered Katrina for Belo Corporation, who owned WWL-TV. Yes, we flew helicopters over areas where people were stranded, many of whom were trying to get our attention hoping we would help them. Some used guns to shoot at us while flying over, mainly to get our attention…we could not land because of the location and the danger.
Yep…I am talking about this very specific relationship one that has been riddled with miscues and online battles of digital lines in the sand. It was last year our health care digital team launched a Google Hangout embedded inside Facebook, since that successful campaign..it has been a lot harder to pull off technologically speaking.
But I am not really thinking through the lens of how to make these digital properties talk to each other when deploying campaigns, but more of the relationship between these two audience giants when it comes to digital content marketing.
I have had many people ask me, what does it mean to be strategic? I think it is an interesting question, one that emerges when those whom I mentor want more strategic positions.
I have spent my years serving in roles that were very tactical, executing very tactical concepts using technology where the job was dependent upon the precision of that technology. I have also learned how to shift that very tactical thinking into broader applications, preparing for long-term strategic opportunities.
During the time I was working on a large portion of my graduate research, I began to study the principles of techne and praxis.
This past June during the PRSA Southeastern Conference here in Greenville, SC…my friend Kevin Purcer of Erwin Penland led a discussion surrounding something he termed as “Agile Storytelling”. Much of his premise surrounded the ideas of what makes really good content and when should we share accordingly…I wanted to critically think through this idea.
Kevin specifically looks through the brand storytelling lens, creating narratives that represent the brand image, versus content curation storytellers leveraging narratives in real time for for sharing and engaging.