Thankful for what these first responders of the Fork Rescue Squad! #TownvilleStrong

On Tuesday, Mark and I spent the day in Townville working with the Fork Rescue Squad and many of the other first responders. We are in the middle of a production raising awareness for the signs of stroke in South Carolina. We spent all day getting to know these men and women, their passion for their work, and their commitment to Townville. The production was happening less than a hundred yards from Townville Elementary, just twenty-four hours before the shooting. Sarah went to Townville Elementary, her family's home is behind the school, and her mother is laid to rest across the street! It was this community that helped us capture some amazing footage! Thankful for what these first responders do each day for their community! #TownvilleStrong

On Tuesday, Mark and I spent the day in Townville working with the Fork Rescue Squad and many of the other first responders. We are in the middle of a production raising awareness for the signs of stroke in South Carolina. We spent all day getting to know these men and women, their passion for their work, and their commitment to Townville.

Read More

Digital rounding technology should not compromise the fundamentals of rounding

digitalrounding-blog

Interesting tease article here from Ragan’s Health Care Communication News, and article begins to scratch the surface for digital rounding. Here we have an infographic from Ubicare.com showcasing the pathway from patient to the content management system and reducing the amount of time the provider has to connect with the patient for repetitive tasks. The one piece we are missing, leveraging these tools to create a connection between the patient and provider. Specifically automation leads to a quality provider/patient experience.

Read More

Eight REAL tactics to increase video engagement on Facebook

facebook-video-tactics-2016

I was amazed that when I received an email this morning from PRNews and read the article entitled “5 Ways to Make Your Facebook Videos More Engaging,” I was disappointed the authors (@ebethsorrell & @ianwright0101did not even talk about true engagement, or real tactics to increase engagement.

PRSA has got to get away from taking the same ole topics then plugging and playing the same marketing/pr boiler plates into recommendations for the membership. So let’s talk about engagement and how to really increase engagement with video on Facebook.

Read More
Page 1 of 212