I have walked across the border, the Mexican/USA border so many times…I have lost count. Immigration is very personal to me. I have been called to bring my camera to remote areas outside of Nogales, Arizona…to have my camera ready as Border Patrol open the back of the Ryder trucks; to capture the scared faces of young children and families whose long ride has stopped for us to share with the world.
It has been almost a year and this is the first time in one year that I had the energy to sit-up after putting the twins to bed, watch a game and get a little work done. George and Henry turn one on June 10th…yes! OMG!
For the past year, I have been exhausted…extremely tired. This post-40 life has not only kicked my butt, but having twins has flipped everything upside down. Research shows that men take a huge dip after 40 and is more apparent around 44. No energy, mood swings, lack of drive, and just finding the energy to make it past 8pm is excruciating!
If you look around, Greenville is growing, the Upstate of SC is growing…and growing fast…with tremendous economic development.
With this growth comes the concern, how to fill jobs to meet the demand. Employers can’t find enough employees with a 3.5% unemployment rate and about 10,000 job openings in Greenville County.
In honor of Nurses Week, I thought I would share a list…you know your mom is a nurse when:
1) Your birthday presents are wrapped with surgical tape.
2) You have not gone to your PCP in over two years.
3) You have slept in a hospital bed as a child.
4) You open the refrigerator and their is always a stock of flu shots.
For over a year, I have been working on a project that has truly challenged and stretched my capabilities in new and exciting ways. I was part of a creative team who partnered with South Carolina Hospital Association (SCHA) to launch a national brand…and it was a lot of fun.
The for-profit arm of South Carolina Hospital Association previously known as Healthcare Staffing Services (HSS) was rebranded as Qualivis. This rebrand was necessary to further align the goals of HSS positioning the new Qualivis as a national provider of healthcare workforce solutions.
We have been there before, in a meeting preparing to create a great healthcare communication campaign. We write the strategy and determine the tactics including many visual elements: video, imagery, social media posts, digital billboards. etc. It is time to schedule the video and photo shoots requiring the need to hire and recruit individuals to be featured in the photo and video deliverables.
You can feel it coming, and you have this undercurrent of worry. The photo and video sessions go really well, capturing lots of great content for the campaign. Then the bomb drops, you are reviewing all the great content and a voice in the room silences everyone, “you did not capture enough people of color.”
Facebook just release their new Community Standards outlined here in this link. This is most likely a response to Mark Zuckerberg’s Congressional Hearings early April 2018. One thing that I took away from these proceedings, a critique on the necessity for users to have easy access to their Privacy Settings and also making Facebook’s Terms of Service (ToS) more consumer friendly.
During these proceedings, I called my partner Reed Smith and predicted that Facebook would take their Terms of Service (ToS), rewrite, and make it more consumer facing. Healthcare organizations should be on notice, this is a huge opportunity for growth across the healthcare industry.
A few years ago I began researching health equity and social determinants of health (SDoH) mainly as result of my intentionality to join the diversity and inclusion conversation inside healthcare organizations.
The more and more I have researched, the more conversations I have shared with thought leaders, the more my interest has grown. I have specifically become intrigued by the intersection between SDoH and the use of social media inside healthcare organizations.
Today was a great day…I spent time interviewing Dr. Hai Yao and Dr. Jeremy Gilbert both endowed chairs for Clemson Bioengineering. Both men carrying on the legacy of a life long family friend Dr. Larry Dooley.