I have been thinking a lot lately about the business behind content and how it has become more important everyday to truly tell our story. We are finding more and more every day, content is your communications’ most equitable position; the more you tell, the more you share, the more you have in the content cue, the larger the brand bucket for your organization.
Sometimes capturing moments does not necessarily mean we disregard other perspectives. Do you ask your self…which images do you choose to share and which images do you choose to disregard? Do you save the disregarded images to revisit at a later time? Do you spend time reviewing the images that were not made public? Are the images you share those that paint a perception of your reality that necessarily disregard an untold truth, bringing a larger texture to broader narrative?
Instagram filter used: Normal
Photo taken at: Boulevard Baptist Church
As many of you know…I am drawn to the story of the un-insured here in South Carolina. Each person I meet, each interview I sit through, each image I capture…I am reminded where I was a few years ago.
There is a massive, polarizing conversation right now surrounding health care, access to care, and american rights vs/ patient rights. The one area that has me most sympathetic are those who are struggling each day to pay the rent, pay to put clothes on their children’s backs, work, and have access to quality health care.
Telling 25 Years of Stories…that sounds like a lot! It was a bit overwhelming, but a huge opportunity to embrace a powerful narrative right here in Anderson, SC. I was hired to help find, tell, and share 25 stories for 25 years…and what I found were passionate stories told by passionate people!
It is hard to completely wrap our heads around what it means to operationalize a digital content strategy. There are so many barriers to execution, ranging from the operational portion of generating content, finding unique stories that are consumer friendly, training people to share unique narratives, and even just getting the written word on digital paper.
I have been sitting watching the television news feeds and social media outlets, and I all I can think of is Hurricane Katrina. I am not making this comparison based on response, type of storm, or the types of people impacted…I am basing my comparison from the images and similar flooding narratives.
I was one of the first to fly over Hurricane Katrina’s destruction and capture aerial imagery just a few days after the storm passed. What I witnessed from the helicopter reminds me of the flooding in Columbia. Lots of water, dams breaking, lots of homes under water, and lots of efforts to evacuate in real time as each of the dams broke.
I have always been caught in this dilemma…when it comes to managing a brand’s community or community within a brand, what is best for the community? Who should be really managing the community? One with experience with the Message? Community Management? Social Media Management? Brand Management? The actual brand employee(s)?
Did you hear, once again South Carolina ranks #1 in rate of women murdered by men. This new data was released just a few weeks before October, which is Domestic Violence Awareness Month. Did you also know that October is Breast Cancer Awareness Month?
Yes…you will see pink everywhere from products in the grocery store, fountains in downtowns, major state/federal buildings colored pink…we will be pink washed in jut a few days.