Healthcare Digital & Social Media Fundamentals #socialmedia101

Healthcare Basics – We must do these six things to be proficient in digital and social media!

I have been thinking and reviewing all the work we have done with our healthcare clients over the past ten years and I have realized many parallels in our conversations. The Digital Health explosion now encompasses more than social media and digital communication; the innovations are endless from the B2C to the B2B perspective.

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Great Digital Approach to Zika Virus by Mayo Clinic #digitalhealth

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This is one of the best updates from a hospital when it comes to the Zika virus. It comes from Mayo Clinic, and here is why it is works extremely well:

  1. It is simple!
  2. Dispels the myths
  3. Provides information in written and video form.
  4. It is sharable.
  5. It provides media outlets video content to download for use in broadcasts and online via the media section where they have to sign-in to download.
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Connecting Digital Rounding, AIDET’s, and Key Words at Key Times

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When I was re-reading Chapter 3 of Hardwiring for Excellence, I connected with a letter written to to Quint from a director who attended one of his conferences. His name is Antonio and he spoke about three things he implemented in his department:

  • Rounding for Outcomes
  • Key Words at Key Times with Key Actions
  • The Pillars of Excellence
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Digital Impact from #SCPrimary – Google Trends as Key Indicator of Outcomes

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There are three areas that I am watching during this Presidential election process that I think is worth watching:

Google Trends
Facebook Signal
FiveThirtyEight.com

These three areas have lots of fascinating real time data that has proven to showcase lots of predictive data, wrapped together within interesting visualizations. Data is sometimes hard to dissect and contextualize, but each of these three outlets do a wonderful job of pulling information together in some contextual meaning.

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