Understanding the intersection of social media, health equity and social determinants of health

A few years ago I began researching health equity and social determinants of health (SDoH) mainly as result of my intentionality to join the diversity and inclusion conversation inside healthcare organizations.

The more and more I have researched, the more conversations I have shared with thought leaders, the more my interest has grown. I have specifically become intrigued by the intersection between SDoH and the use of social media inside healthcare organizations.

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Watch Out Healthcare Digital Marketers – Cambridge Exposed Us!

Ever since Facebook opened up their advertising platform, we have been running ads! We started running ads when we could target individuals in ways will never be ale to now. Before Facebook pulled back the reigns, we talked about the good ole days of Facebook targeting; and now…we are truly exposed.

The public always knew something was weird when they would use their phone to buy something on Amazon then noticed that same product in an ad on Facebook.

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Healthcare Digital & Social Media Fundamentals #socialmedia101

Healthcare Basics – We must do these six things to be proficient in digital and social media!

I have been thinking and reviewing all the work we have done with our healthcare clients over the past ten years and I have realized many parallels in our conversations. The Digital Health explosion now encompasses more than social media and digital communication; the innovations are endless from the B2C to the B2B perspective.

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Great Digital Approach to Zika Virus by Mayo Clinic #digitalhealth

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This is one of the best updates from a hospital when it comes to the Zika virus. It comes from Mayo Clinic, and here is why it is works extremely well:

  1. It is simple!
  2. Dispels the myths
  3. Provides information in written and video form.
  4. It is sharable.
  5. It provides media outlets video content to download for use in broadcasts and online via the media section where they have to sign-in to download.
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Connecting Digital Rounding, AIDET’s, and Key Words at Key Times

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When I was re-reading Chapter 3 of Hardwiring for Excellence, I connected with a letter written to to Quint from a director who attended one of his conferences. His name is Antonio and he spoke about three things he implemented in his department:

  • Rounding for Outcomes
  • Key Words at Key Times with Key Actions
  • The Pillars of Excellence
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