It is the new age…the new digital age. I spend so much time teaching my college students and entrepreneurial clients about personal brands. Identifying their brand, securing digital URL’s on all the social outlets, and creating an awareness online that supports and reinforces a consistent brand message.
Here I am…a new daddy. Well, 20 weeks away from the birth of my little girl. It was just last week that we found out we are having a little girl. The big hoopla was surrounded by the idea that we were going to forego finding out if it is a boy or a girl during the 20 week ultrasound. Instead, ask the doctor’s office to put the sex of the baby in an envelope to be opened that evening with the rest of the family. Oh well, too bad the ultrasound technician forgot to hold back the image that said “female” during the ultrasound. This was just the beginning of what was not going to be easy…deciding a name for the little one!
Deciding a name is like a branding exercise. This one name represents so many things. So much legacy. So many stories of what is to come. This name is more than a name, it is the beginning of her own special family tree. Did you know that little infant girls, by the time they are born, have one million eggs in their little womb. Yes…one million little pieces of DNA that are a lifetime of legacy. How do we find a name to encapsulate a lifetime of stories and what is to come.
How do major brands come to the conclusion that one name represents so much. How do parents come to that one conclusion that one little name represents the family tree of the past, present, and future. Most major brands have wonderful, creative copy writers and researchers. They try to understand audiences, vision, mission statements, products, services, and legacy. But the little name of a little girl is so much more.
Well…we figure it out, I think, I hope. We researched all the past female names on both sides of the family….dating back hundreds of years. We looked at the meanings of names. We looked at whether to step away from family names and branch out to something new. We were waiting on that feeling, that “ah-ha” moment when it feels right. Because we know…that all the research, analysis, copy writing, and discussion is void to that one moment in time when that perfect name just makes sense.
Deciding a little girls name is, was, and will continue to be bigger than any messaging/branding project I have ever tackled. It is my little girl’s legacy. Yes…she is Rose Frances Rettew.