Healthcare Digital & Social Media Fundamentals #socialmedia101

Healthcare Basics – We must do these six things to be proficient in digital and social media!

I have been thinking and reviewing all the work we have done with our healthcare clients over the past ten years and I have realized many parallels in our conversations. The Digital Health explosion now encompasses more than social media and digital communication; the innovations are endless from the B2C to the B2B perspective.

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Digital rounding technology should not compromise the fundamentals of rounding

digitalrounding-blog

Interesting tease article here from Ragan’s Health Care Communication News, and article begins to scratch the surface for digital rounding. Here we have an infographic from Ubicare.com showcasing the pathway from patient to the content management system and reducing the amount of time the provider has to connect with the patient for repetitive tasks. The one piece we are missing, leveraging these tools to create a connection between the patient and provider. Specifically automation leads to a quality provider/patient experience.

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State of Social: Why is it easy to attack from behind the keyboard?

We were riding through downtown Anderson tonight...had to capture this image. #BlackLivesMatter

I have been completely taken back, left speechless at times, and disturbed with the use of social media to hurt people and the communities they reside. I have built a business and reputation surrounding how to build sustainable communities using social media, yet find myself at a crossroad…how to continually define and redefine best practices in a space where the rulebook is as organic as the flavor of the month.

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