We have been there before, in a meeting preparing to create a great healthcare communication campaign. We write the strategy and determine the tactics include many visual elements: video, imagery, social media posts, digital billboards. etc. It is time to schedule the video and photo shoots requiring to hire and recruit individuals to be featured in the photo and video deliverables.
You can feel it coming, and you have this undercurrent of worry. The photo and video sessions go really well, capturing lots of great content for creation. Then the bomb drops, you are reviewing all the great content and a voice in the room silences everyone, “you did not capture enough people of color.”