Should hospitals use social and digital to talk about Zika Virus?

I am watching the digital curve surrounding Zika virus from inside Google Trends alongside monitoring the amount of conversation on Facebook using the Signal product. It was just yesterday that we noticed that Zika Virus moved to the trending position in Facebook after the media covered President Obama’s announcement surrounding funding to attack Zika virus.

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THA Digital Marketing – New Joint Venture #DigitalHealth

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I am super excited to share our new venture, THA Digital Marketing! My “day job” is storyteller for Gray Digital Group where I help craft all content for our clients here in South Carolina, across the southeast, and in Texas. This is what I love…helping people tell stories using video, images, content, and many other elements connect audiences with brand messages.

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Digital Impact and Equity of Donald Trump: Post Republican Debate #GOPdebate

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Up until this point, I have not really paid much attention to both the Republican and Democratic debates for their respective party nominations. But the biggest thing that caught my attention was the decision by the Trump camp they were not going to take part in the live debate hosted by Fox News. He decided to boycott the debate and host his own television show for the Wounded Warriors Project.

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Reaching Patients Where They Are – Quint Studer’s Hardwiring Excellence – Social/Digital Perspective Part Two

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I was sitting in my Wednesday night prayer group sharing stories of how God has spoken to us this week, sharing perspective of what it means to be grounded. We are taking part in a long discussion surrounding the book “Grounded” by Diana Butler Bass. We spent time going around the room sharing our thoughts and experiences. It is this story I am about to share, bringing me to the next section of Quint Studer’s book “Hardwiring Excellence.”

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Quint Studer’s Hardwiring Excellence – Social/Digital Perspective Part One

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Over the next few months, I am going to be writing and reflecting on a wonderful book I have read numerous times, “Hardwiring Excellence” by Quint Studer. I have read it numerous times, even listen to the audio book on long road trips. Here is a book that is the beacon for those who lead hospitals, work in hospitals, and care about patients and employees. Quint Studer is a pioneer in patient satisfaction and laid the groundwork for all the benchmarking in patient satisfaction scores. The goal for me is to relate his teachings and methodology into a digital communication paradigm, one that is leveraging social media everyday to build relationships not only with the consumers but those inside operating hospitals.

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Be patient when wanting to help #SCFlood – It will be a marathon!

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Facebook Signal displaying posts related to #SCFlood – October 6, 2015

I have been sitting watching the television news feeds and social media outlets, and I all I can think of is Hurricane Katrina. I am not making this comparison based on response, type of storm, or the types of people impacted…I am basing my comparison from the images and similar flooding narratives.

I was one of the first to fly over Hurricane Katrina’s destruction and capture aerial imagery just a few days after the storm passed. What I witnessed from the helicopter reminds me of the flooding in Columbia. Lots of water, dams breaking, lots of homes under water, and lots of efforts to evacuate in real time as each of the dams broke.

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Community Management/Managers: Do we take ourselves too seriously?

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I have always been caught in this dilemma…when it comes to managing a brand’s community or community within a brand, what is best for the community? Who should be really managing the community? One with experience with the Message? Community Management? Social Media Management? Brand Management? The actual brand employee(s)?

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F is for Facebook in Google’s Alphabet (I bet!)

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Yep…I am talking about this very specific relationship one that has been riddled with miscues and online battles of digital lines in the sand. It was last year our health care digital team launched a Google Hangout embedded inside Facebook, since that successful campaign..it has been a lot harder to pull off technologically speaking.

But I am not really thinking through the lens of how to make these digital properties talk to each other when deploying campaigns, but more of the relationship between these two audience giants when it comes to digital content marketing.

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What does it really mean to implement agile storytelling?

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This past June during the PRSA Southeastern Conference here in Greenville, SC…my friend Kevin Purcer of Erwin Penland led a discussion surrounding something he termed as “Agile Storytelling”. Much of his premise surrounded the ideas of what makes really good content and when should we share accordingly…I wanted to critically think through this idea.

Kevin specifically looks through the brand storytelling lens, creating narratives that represent the brand image, versus content curation storytellers leveraging narratives in real time for for sharing and engaging.

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