Another school shooting…social narcissism adding fuel to digital media fire.

Look above…that is the number of school shootings since Sandy Hook Elementary School incident. That is 74 school shootings since December 14, 2012.

The biggest debate right now:

  1. 2nd Amendment
  2. Access to guns

I have one for you…how about the access to media, social media, and the velocity of the social share. We are content consumers…actually we are hungrier than a pack of wolves in the middle of winter. We crave content, we crave to share, we crave to be the one to post it to our news feeds…first.

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Digital agencies claim they can tell stories…be skeptical!

More and more digital agencies are seeing the need for an added value proposition…digital storytellers. These are people that understand visual storytelling, video production, and content development and marketing.

They are selling these services as tactics. Yes…we are finding they are selling services in addition to their web strategies…they can create video, they can create a Facebook page, they can write copy. Pat them on the back and buy ’em a drink.

They have hired a video editor, a videographer, a social media consultant and sell it as an added offering. Yep…but execution is lack luster. They are selling tactics without meat to the strategy.

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#Storytelling –> Texture is Connectivity

I was up late reading and stumbled across this article about a photoessay by Photographer Nancy Borowick sharing her story…both of her parents fighting cancer. No…this is not a story of one of her parents fighting cancer and the other standing along side as a support system. BOTH of her parents have cancer and BOTH are fighting cancer simultaneously.

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What is “Good Content”?

So my friend Dr. V has tackled a question I  think many of us are trying to figure out: What is content?

He shares his thoughts (original blog post):

“Content is retrievable information that can be consumed. It’s stuff that can be heard, seen, shared, curated and commented upon.

Content is a human creation, something translated from the realm of the mind into some tangible form. This could be an idea shaped into a piece of writing or a scene uniquely captured as an image or video. The subjective process of translation is how the view of the mind’s eye becomes content.

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Biggest Strategic Risk – Boards that are not Digitally Savvy

In today’s high stakes game of business and fundraising, this blog post from the Wharton Business School was completely inspiring and revealing.

I want to spend a few minutes sharing a few key points that truly resonated with me. Most importantly, this article Wharton blog post reinforces the notion that leadership not only must support digital initiatives as business strategy, but they must be deeply a part of the conversation.

The most important paragraph:

“Business model risk is today’s biggest strategic risk, and companies without boards that are digitally savvy could find themselves starved of investor capital, according to this opinion piece written by Deloitte & Touche partners William J. Ribaudo and Henry Ristuccia; Barry Libert, CEO of OpenMatters, and his associate Megan Beck Fenley.”

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we are humans…stupid! #storytelling

blog-gary-v

Love this quote from Gary V:

“I am only interested in one thing…the thing that binds us all together…always and forever our job is to tell our story…”

“The way you make real money…the way you make real impact…the way things get changed is by great storytelling…it has always been that way and it will always be that way…because i do not know if you guys heard and we are f&cking human beings and that is what we like.”

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What is the DNA of a good storyteller?

Anyone have any thoughts? Hmm…so I have been thinking about this for a bit! What is the DNA of a “good” storyteller?

Hmm…well my first thought: they create great content. Yeah…so what is great content and how can we equate great content with a great storyteller?

In the world of digital communications…how do we create content that is sticky and feels connected.

I read a great little blog post by Holly Potter and it has me thinking just a bit…here is an excerpt:

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Social Content –> Shaping Content Creation?

People want to find media that they can identify…content that makes sense in their lives. As I think through this lens…I have been reshaping my opinions when it comes to the value of video production.

I love big cameras, pretty pictures, the HD experience…etc. But, is all this necessary in our world of social content? Is multi-purposing content from that video shoot with the Red Camera necessary?

Have you watched American Idol this season? It is a new face with the addition of Harry Connick, Jr…a new tone and lots more stories. Did you also notice the production value of the video content being used. Lots more user-based content captured using mobile devices. The opening of American Idol has leveraged contestant video content from their mobile devices as a major part of the opening sequences.

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Are we trapped in social content? #texture

Content curation is a big buzz word/phrase right now. Lots of neat technologies, innovations, and social channels to find, share, capture, explore, leverage…then re-share.

But are we getting a bit trapped? Just found this cool post on Social Media Examiner how to use Feedly, IFTTT, and Excel to find, share, and potentially categorize/curate content. Great little workflow for those of us trying to create streamlined workflows to aggregate great content, read, re-purpose, and re-share accordingly.

But…are we looking too much through the technological lens of “social.” Specifically…are we depending on a few things here:

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