25 Stories for 25 Years – Comprehensive Content Strategy Through Storytelling #AIM25Years


Telling 25 Years of Stories…that sounds like a lot! It was a bit overwhelming, but a huge opportunity to embrace a powerful narrative right here in Anderson, SC. I was hired to help find, tell, and share 25 stories for 25 years…and what I found were passionate stories told by passionate people!

It is hard to completely wrap our heads around what it means to operationalize a digital content strategy. There are so many barriers to execution, ranging from the operational portion of generating content, finding unique stories that are consumer friendly, training people to share unique narratives, and even just getting the written word on digital paper.

Read More

Community Management/Managers: Do we take ourselves too seriously?


I have always been caught in this dilemma…when it comes to managing a brand’s community or community within a brand, what is best for the community? Who should be really managing the community? One with experience with the Message? Community Management? Social Media Management? Brand Management? The actual brand employee(s)?

Read More

My Message: “Dismiss the skeptics with the middle finger!”

Hilarious Middle Finger

Yes…I said it…give them the middle finger and prove them wrong!

What is your passion?
Many times, I am asked to speak to college students and they always want to know my path. They want to know what I do and how I was able to get where I am today. I always ask them, what is their dream job? I ask them to tell me, what would they do if money did not matter!

Many students struggle with that question, having a hard time to frame the wisdom of what tomorrow might hold, given the frankness and reality of their upcoming graduation. I ask them…what is you passion?

Read More

Storytelling is our battlefield; I am the chief storyteller!


You see these hands…they have scars from years and years of cameras, cold shoots, 1k and 2K light burns, cuts, bruises, broken fingers, years of typing with carpel tunnel and consistent camera movements…they represent the battlefield.

It is our battlefield and it is something we hold dear to our hearts. The mere process of finding, telling, curating, sharing, and engaging interactive narratives is more than just an experience…it is years in the making.

Many of us storytellers have learned from our personal experience, failures, and experiments. We have learned from numerous mentors as we have spent years in the apprenticeship process. We have cobbled together lots of job descriptions, career tracks, educational experiences to get to where we are…and we protect our knowledge base(s), we hold it close.

Read More

What is your ministry?



What is your ministry? What do I mean?

I met a very cool person this past weekend, his name is James Morrison. James has a simple mission, chopping firewood for those in need this winter. He has been volunteering his time to AIM in Anderson, SC for the past 25 years. Yes…for 25 years he has chopping firewood. 

James has a simple passion, simple ministry…to use his God given natural talent to help others. This passion has led him to find others with similar passion. Now he has attracted a group of men to help him every year. He has volunteers in the community donation wood, logs, and limbs; wood he transforms into firewood for many individuals that depend on this resource to keep their homes warm during the winter.

Read More

F is for Facebook in Google’s Alphabet (I bet!)


Yep…I am talking about this very specific relationship one that has been riddled with miscues and online battles of digital lines in the sand. It was last year our health care digital team launched a Google Hangout embedded inside Facebook, since that successful campaign..it has been a lot harder to pull off technologically speaking.

But I am not really thinking through the lens of how to make these digital properties talk to each other when deploying campaigns, but more of the relationship between these two audience giants when it comes to digital content marketing.

Read More

What does it really mean to implement agile storytelling?


This past June during the PRSA Southeastern Conference here in Greenville, SC…my friend Kevin Purcer of Erwin Penland led a discussion surrounding something he termed as “Agile Storytelling”. Much of his premise surrounded the ideas of what makes really good content and when should we share accordingly…I wanted to critically think through this idea.

Kevin specifically looks through the brand storytelling lens, creating narratives that represent the brand image, versus content curation storytellers leveraging narratives in real time for for sharing and engaging.

Read More
Page 1 of 2412345...1020...Last »