Great Digital Approach to Zika Virus by Mayo Clinic #digitalhealth

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This is one of the best updates from a hospital when it comes to the Zika virus. It comes from Mayo Clinic, and here is why it is works extremely well:

  1. It is simple!
  2. Dispels the myths
  3. Provides information in written and video form.
  4. It is sharable.
  5. It provides media outlets video content to download for use in broadcasts and online via the media section where they have to sign-in to download.
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Connecting Digital Rounding, AIDET’s, and Key Words at Key Times

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When I was re-reading Chapter 3 of Hardwiring for Excellence, I connected with a letter written to to Quint from a director who attended one of his conferences. His name is Antonio and he spoke about three things he implemented in his department:

  • Rounding for Outcomes
  • Key Words at Key Times with Key Actions
  • The Pillars of Excellence
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Should hospitals use social and digital to talk about Zika Virus?

I am watching the digital curve surrounding Zika virus from inside Google Trends alongside monitoring the amount of conversation on Facebook using the Signal product. It was just yesterday that we noticed that Zika Virus moved to the trending position in Facebook after the media covered President Obama’s announcement surrounding funding to attack Zika virus.

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Reaching Patients Where They Are – Quint Studer’s Hardwiring Excellence – Social/Digital Perspective Part Two

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I was sitting in my Wednesday night prayer group sharing stories of how God has spoken to us this week, sharing perspective of what it means to be grounded. We are taking part in a long discussion surrounding the book “Grounded” by Diana Butler Bass. We spent time going around the room sharing our thoughts and experiences. It is this story I am about to share, bringing me to the next section of Quint Studer’s book “Hardwiring Excellence.”

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Quint Studer’s Hardwiring Excellence – Social/Digital Perspective Part One

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Over the next few months, I am going to be writing and reflecting on a wonderful book I have read numerous times, “Hardwiring Excellence” by Quint Studer. I have read it numerous times, even listen to the audio book on long road trips. Here is a book that is the beacon for those who lead hospitals, work in hospitals, and care about patients and employees. Quint Studer is a pioneer in patient satisfaction and laid the groundwork for all the benchmarking in patient satisfaction scores. The goal for me is to relate his teachings and methodology into a digital communication paradigm, one that is leveraging social media everyday to build relationships not only with the consumers but those inside operating hospitals.

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Too Much Funnel…Need More Credibility – Tell Your Story

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I have been thinking a lot lately about the business behind content and how it has become more important everyday to truly tell our story. We are finding more and more every day, content is your communications’ most equitable position; the more you tell, the more you share, the more you have in the content cue, the larger the brand bucket for your organization.

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Telling the whole truth…the complete narrative, not just what sounds pretty.

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Sometimes capturing moments does not necessarily mean we disregard other perspectives. Do you ask your self…which images do you choose to share and which images do you choose to disregard? Do you save the disregarded images to revisit at a later time? Do you spend time reviewing the images that were not made public? Are the images you share those that paint a perception of your reality that necessarily disregard an untold truth, bringing a larger texture to broader narrative?

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25 Stories for 25 Years – Comprehensive Content Strategy Through Storytelling #AIM25Years

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Telling 25 Years of Stories…that sounds like a lot! It was a bit overwhelming, but a huge opportunity to embrace a powerful narrative right here in Anderson, SC. I was hired to help find, tell, and share 25 stories for 25 years…and what I found were passionate stories told by passionate people!

It is hard to completely wrap our heads around what it means to operationalize a digital content strategy. There are so many barriers to execution, ranging from the operational portion of generating content, finding unique stories that are consumer friendly, training people to share unique narratives, and even just getting the written word on digital paper.

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