Eight REAL tactics to increase video engagement on Facebook


I was amazed that when I received an email this morning from PRNews and read the article entitled “5 Ways to Make Your Facebook Videos More Engaging,” I was disappointed the authors (@ebethsorrell & @ianwright0101did not even talk about true engagement, or real tactics to increase engagement.

PRSA has got to get away from taking the same ole topics then plugging and playing the same marketing/pr boiler plates into recommendations for the membership. So let’s talk about engagement and how to really increase engagement with video on Facebook.

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These are the moments that remind us of our humanity! #‎Photojournalism


These are the moments that remind us of our humanity!

This video below was captured by WAFB-TV’s Robbie Reynold. This is one of thousands of rescues that have been conducted over the last 24-hours. Wonderful patience by the Reporter/Photojournalist Robbie Reynold who not only captured these moments but balanced the need to help with the need to capture this story; bringing these images to us, giving us a complete perspective!

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Aerial View: Demolition and Rebuilding Homes in Greenville


Blog Post by Mark Berry / Producer & Director for Gray Digital Group

The craft of telling visual stories differs from other disciplines in that it is forever married to the advancement of technology. If a writer possesses the necessary talent and vision, it makes little difference whether he uses Microsoft Word or a Quill pen and powdered ink. Visual storytelling is different. As technology advances, new horizons are opened up. New tools give us new ways of better constructing the narrative we hope to convey. This being the case, we are always on the lookout, keeping a watchful eye on the digital technology market.

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My First Film Images: Eastman Kodak Brownie Target Six 20 Camera

#BoomYah – Just received some 620 #Film ASA 50 from @thedarkroomlab for my #Brownie #Target620

A photo posted by Bobby Rettew (@bobbyrettew) on

I finally did it…I refurbished this Eastman Kodak Brownie Target Six 20 camera that has been sitting on my shelf since my 40th birthday. Sarah had one heck of a 40th Birthday Party for me which included purchasing old cameras for each of the tables. This is one the cameras she found, so I thought I would start trying to use it.

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Strategy: Owned Media Before Earned & Paid #OwnedMediaRocks


Once again I sit through another meeting where a public relations professional’s performance is based on the number of print articles earned in the local newspaper. This has driven me to finally write this post.

Owned media can be a huge influencer for earned and paid. Let’s be honest, earned media is about relationships. Organizations can have the best stories, provide the best value for the community, and have the most topical items to influence media outlet’s bottom line…but without relationships this means nothing. ZILCH! That’s why you see organizations hire PR firms, mainly for their relationships leveraging their sphere of influence.

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Great Digital Approach to Zika Virus by Mayo Clinic #digitalhealth


This is one of the best updates from a hospital when it comes to the Zika virus. It comes from Mayo Clinic, and here is why it is works extremely well:

  1. It is simple!
  2. Dispels the myths
  3. Provides information in written and video form.
  4. It is sharable.
  5. It provides media outlets video content to download for use in broadcasts and online via the media section where they have to sign-in to download.
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Connecting Digital Rounding, AIDET’s, and Key Words at Key Times


When I was re-reading Chapter 3 of Hardwiring for Excellence, I connected with a letter written to to Quint from a director who attended one of his conferences. His name is Antonio and he spoke about three things he implemented in his department:

  • Rounding for Outcomes
  • Key Words at Key Times with Key Actions
  • The Pillars of Excellence
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