Happy Nurses Week: Building A Stronger Nursing Workforce for Tomorrow – Today. #NursesWeek

For over a year, I have been working on a project that has truly challenged and stretched my capabilities in new and exciting ways. I was part of a creative team who partnered with South Carolina Hospital Association (SCHA) to launch a national brand…and it was a lot of fun.

The for-profit arm of South Carolina Hospital Association previously known as Healthcare Staffing Services (HSS) was rebranded as Qualivis. This rebrand was necessary to further align the goals of HSS positioning the new Qualivis as a national provider of healthcare workforce solutions.

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The Color of Us: Intersection of Content Storytelling, Diversity, Inclusion, and Heath Equity

We have been there before, in a meeting preparing to create a great healthcare communication campaign. We write the strategy and determine the tactics include many visual elements: video, imagery, social media posts, digital billboards. etc. It is time to schedule the video and photo shoots requiring to hire and recruit individuals to be featured in the photo and video deliverables.

You can feel it coming, and you have this undercurrent of worry. The photo and video sessions go really well, capturing lots of great content for creation. Then the bomb drops, you are reviewing all the great content and a voice in the room silences everyone, “you did not capture enough people of color.”

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Storytelling: A Journey for a Domestic Violence Victim

This has to be one of the most powerful stories we have captured since I started working with Safe Harbor eight years ago. Each year, we have pushed the boundaries, getting to a place where real, raw emotion translated into such palatable words. Jenita is such an inspiring woman, with an amazing ability to share emotion in a way that we could truly see into her soul.

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This freaking sucks: fighting for in-network insurance coverage!

It sucks so bad…it will suck the life our of you. I have found myself in a new area of frustrations, one that is hard not trickle down into my family’s life. I knew it was coming, from the moment I signed that first paper…it kept popping back up and now it is becoming a reality.

I am so scared. I am so petrified. I fear for my family’s wellbeing. I am just scared. 

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