PRSA has got to get away from taking the same ole topics then plugging and playing the same marketing/pr boiler plates into recommendations for the membership. So let’s talk about engagement and how to really increase engagement with video on Facebook.
There are many times that I am amazed after meeting a college student; thinking, they are so smart, motivated, and will do amazing things! I many times contrast this with my college experience, pondering if I had that much focus and determination in college, my path might have been so much different.
I had the wonderful opportunity to interview Mr. Bill Barnet. I am sure many of my friends and colleagues know Bill, but our time chatting was more than intriguing…it was insightful. Here is a man who grew up working in the family Textile Mill becoming an amazing servant of Spartanburg.
These are the moments that remind us of our humanity!
This video below was captured by WAFB-TV’s Robbie Reynold. This is one of thousands of rescues that have been conducted over the last 24-hours. Wonderful patience by the Reporter/Photojournalist Robbie Reynold who not only captured these moments but balanced the need to help with the need to capture this story; bringing these images to us, giving us a complete perspective!
The craft of telling visual stories differs from other disciplines in that it is forever married to the advancement of technology. If a writer possesses the necessary talent and vision, it makes little difference whether he uses Microsoft Word or a Quill pen and powdered ink. Visual storytelling is different. As technology advances, new horizons are opened up. New tools give us new ways of better constructing the narrative we hope to convey. This being the case, we are always on the lookout, keeping a watchful eye on the digital technology market.
I was watching Vice Does America tonight and episode three focused on touring parts of the midwest. There was a section where they visited the Lakota Reservation in Rosebud, South Dakota; a place where the activist from the Great Sioux Nation are peacefully protesting the expansion of the Keystone XL pipeline.
I finally did it…I refurbished this Eastman Kodak Brownie Target Six 20 camera that has been sitting on my shelf since my 40th birthday. Sarah had one heck of a 40th Birthday Party for me which included purchasing old cameras for each of the tables. This is one the cameras she found, so I thought I would start trying to use it.
Once again I sit through another meeting where a public relations professional’s performance is based on the number of print articles earned in the local newspaper. This has driven me to finally write this post.
Owned media can be a huge influencer for earned and paid. Let’s be honest, earned media is about relationships. Organizations can have the best stories, provide the best value for the community, and have the most topical items to influence media outlet’s bottom line…but without relationships this means nothing. ZILCH! That’s why you see organizations hire PR firms, mainly for their relationships leveraging their sphere of influence.
When I was re-reading Chapter 3 of Hardwiring for Excellence, I connected with a letter written to to Quint from a director who attended one of his conferences. His name is Antonio and he spoke about three things he implemented in his department: