F is for Facebook in Google’s Alphabet (I bet!)

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Yep…I am talking about this very specific relationship one that has been riddled with miscues and online battles of digital lines in the sand. It was last year our health care digital team launched a Google Hangout embedded inside Facebook, since that successful campaign..it has been a lot harder to pull off technologically speaking.

But I am not really thinking through the lens of how to make these digital properties talk to each other when deploying campaigns, but more of the relationship between these two audience giants when it comes to digital content marketing.

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What does it really mean to implement agile storytelling?

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This past June during the PRSA Southeastern Conference here in Greenville, SC…my friend Kevin Purcer of Erwin Penland led a discussion surrounding something he termed as “Agile Storytelling”. Much of his premise surrounded the ideas of what makes really good content and when should we share accordingly…I wanted to critically think through this idea.

Kevin specifically looks through the brand storytelling lens, creating narratives that represent the brand image, versus content curation storytellers leveraging narratives in real time for for sharing and engaging.

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Shifting Your Digital Ad Budget —> Match Ad Dollar Spend With Content Curation Investment

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The role of B2B digital communications has challenged me in so many ways, every day as a storyteller. I am attracted to the projects that brings audiences new places to explore, learn, feel, connect, and share. I have struggled to think through the marketing lens, actually…it is quite hard for me.

Over the last year, we have been working with groups ranging from large national clients to smaller business/organizations…and many things are ringing with the same tune. Digital marketing is a lot of damn work because people just do not like digital ads. We have to tell stories and put digital ad dollars being content for more effecting impact.

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Concerns of Auto-Pilot Mode of Scheduling, Digital Automation, and Digital Ad Buys

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The time is now! Telling rich stories has become ever more important in the world of organic storytelling. It is providing a much needed balance to digital content marketing efforts inside agencies and inside organizations. With more and more access to digital marketing tools and automation, the temptation is to put more thrust behind reach rather than substance.

We are finding more and more groups and willing to jump the digital ad buys quickly and begin to ignore the far reaching sustainable efforts of organic storytelling they have built.

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The truth behind the on-camera interview

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It was just the other day as a storyteller and I sat through another amazing interview…an interview that not only brought me to tears, but the people around me. Laneika is a more than a domestic violence survivor and her story is one of purest of crystal balls…you have to carefully take care of her story or it will slip through your fragile fingers and crash all upon the floor.

Storytellers have a tremendous burden, one of not only crafting the story…but finding the right characters and helping them find the right words at the right time. It is a special dance and we carefully step around the ballroom. The largest part of that dance, those steps, is finding the path through the interview.

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500 Homes is a BIG DEAL

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Yes…500 homes! Can you imagine building a home, two homes, or even 500 homes?

500 homes represent 500 families who have been impacted through safe, & energy-efficient, affordable housing in the state of South Carolina– that’s 500 stories of true life change. All this organized, cultivated, and executed by an amazing organization called Homes of Hope in Greenville, SC.

We had a tremendous opportunity to help tell three stories and help share this excitement. First, we created a promotional video showcasing the 500th home celebration.

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Sharing Brittny’s Story at Fashion with a Passion 2015

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In January we had the opportunity to meet Brittany Speed, a survivor of domestic violence. We sat down to capture her story and we were amazed with her path, how she came to Safe Harbor, and how her story is empowering others.

Our friends at Safe Harbor asked us to capture, tell, and share Brittny’s story as a featured video for their March event called Fashion with a Passion.

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Nurse-Family Partnership is more than a job, it’s a calling

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Nursing is more than a job…it is a passion. I fully understand this statement first hand, I am a product of a nurse’s salary growing up. I remember my mother as a nurse from the moment I could tie my shoes, she taught me right from wrong from a nurse’s lens.

My mom is now a Nurse Practitioner who put herself through school while I was in high school. She graduated with her BSN two years before I graduated from high school. She put herself through graduate school and then put me through graduate school. Nursing is a part of my DNA.

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