I have been telling stories as a profession since 1997 for over 20 years. I started as a photojournalist with the task of capturing daily news stories forced to condense into just over one minute…and now I am breaking free.
For years and years, whether as a journalist, brand journalist, content creator, or even a content marketer; I have been finding and telling stories in a compact, expedient fashion for our audiences to quickly consume and move along.
After taking the boys on their first beach trip, I have been thinking about my childhood visiting the beach. Specifically, thinking about the many years as a kid on Hunting Island, having instant access to the beach.
I have been researching podcasts across the data and insights arena for the last few months as I have really become intentional about content creation. Some of the questions I have are similar to the ones many across the podcasting spectrum have mentioned, and also the advertising industry as a whole is grappling with collectively.
I am interested in a few things, specifically with lots of questions:
In honor of Nurses Week, I thought I would share a list…you know your mom is a nurse when:
1) Your birthday presents are wrapped with surgical tape.
2) You have not gone to your PCP in over two years.
3) You have slept in a hospital bed as a child.
4) You open the refrigerator and their is always a stock of flu shots.
For over a year, I have been working on a project that has truly challenged and stretched my capabilities in new and exciting ways. I was part of a creative team who partnered with South Carolina Hospital Association (SCHA) to launch a national brand…and it was a lot of fun.
The for-profit arm of South Carolina Hospital Association previously known as Healthcare Staffing Services (HSS) was rebranded as Qualivis. This rebrand was necessary to further align the goals of HSS positioning the new Qualivis as a national provider of healthcare workforce solutions.
We have been there before, in a meeting preparing to create a great healthcare communication campaign. We write the strategy and determine the tactics including many visual elements: video, imagery, social media posts, digital billboards. etc. It is time to schedule the video and photo shoots requiring the need to hire and recruit individuals to be featured in the photo and video deliverables.
You can feel it coming, and you have this undercurrent of worry. The photo and video sessions go really well, capturing lots of great content for the campaign. Then the bomb drops, you are reviewing all the great content and a voice in the room silences everyone, “you did not capture enough people of color.”
Today was a great day…I spent time interviewing Dr. Hai Yao and Dr. Jeremy Gilbert both endowed chairs for Clemson Bioengineering. Both men carrying on the legacy of a life long family friend Dr. Larry Dooley.
This has to be one of the most powerful stories we have captured since I started working with Safe Harbor eight years ago. Each year, we have pushed the boundaries, getting to a place where real, raw emotion translated into such palatable words. Jenita is such an inspiring woman, with an amazing ability to share emotion in a way that we could truly see into her soul.
We are surrounded by noise, conversations, opinions, places where voicing and sharing our thoughts, feelings and opinions feel unsafe. Large group conversations are getting more overwhelming, more polarizing, and even volatile to a point forcing us to make tough choices….where is my safe space?