Storytelling: A Journey for a Domestic Violence Victim

This has to be one of the most powerful stories we have captured since I started working with Safe Harbor eight years ago. Each year, we have pushed the boundaries, getting to a place where real, raw emotion translated into such palatable words. Jenita is such an inspiring woman, with an amazing ability to share emotion in a way that we could truly see into her soul.

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Eight REAL tactics to increase video engagement on Facebook

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I was amazed that when I received an email this morning from PRNews and read the article entitled “5 Ways to Make Your Facebook Videos More Engaging,” I was disappointed the authors (@ebethsorrell & @ianwright0101did not even talk about true engagement, or real tactics to increase engagement.

PRSA has got to get away from taking the same ole topics then plugging and playing the same marketing/pr boiler plates into recommendations for the membership. So let’s talk about engagement and how to really increase engagement with video on Facebook.

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Connecting Digital Rounding, AIDET’s, and Key Words at Key Times

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When I was re-reading Chapter 3 of Hardwiring for Excellence, I connected with a letter written to to Quint from a director who attended one of his conferences. His name is Antonio and he spoke about three things he implemented in his department:

  • Rounding for Outcomes
  • Key Words at Key Times with Key Actions
  • The Pillars of Excellence
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WDBJ Shooting – It could have been me OR any of my colleagues!

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I have to say I am speechless. I am having a hard time articulating how much this is bothering me. This blog post is by no means trying to make this situation about “me”…but it could have been me. Yes…I was that guy, that photojournalist. They had no idea…none!

This comes almost a few days after the ten year anniversary of Katrina. I was a part of a crew that covered Katrina for Belo Corporation, who owned WWL-TV. Yes, we flew helicopters over areas where people were stranded, many of whom were trying to get our attention hoping we would help them. Some used guns to shoot at us while flying over, mainly to get our attention…we could not land because of the location and the danger.

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