It is a beautiful morning downtown Anderson! Testing the rebuilt Phantom 3 this morning after extensive repair! Between the @djiglobal #Phantom3 and the @mavic_pro … we love our portable aerial cameras!
I was amazed that when I received an email this morning from PRNews and read the article entitled “5 Ways to Make Your Facebook Videos More Engaging,” I was disappointed the authors (@ebethsorrell & @ianwright0101) did not even talk about true engagement, or real tactics to increase engagement.
PRSA has got to get away from taking the same ole topics then plugging and playing the same marketing/pr boiler plates into recommendations for the membership. So let’s talk about engagement and how to really increase engagement with video on Facebook.
When I was re-reading Chapter 3 of Hardwiring for Excellence, I connected with a letter written to to Quint from a director who attended one of his conferences. His name is Antonio and he spoke about three things he implemented in his department:
- Rounding for Outcomes
- Key Words at Key Times with Key Actions
- The Pillars of Excellence
Imagine…recording a 360 Video? It is an amazing video production process that leverages lots of cameras to record simultaneously, 360 degrees. The idea is to allow the audience to experience the video and be able to take a 360 degree virtual tour while the video is playing.
Instagram filter used: Normal
Photo taken at: Anderson Interfaith Ministry
I have to say I am speechless. I am having a hard time articulating how much this is bothering me. This blog post is by no means trying to make this situation about “me”…but it could have been me. Yes…I was that guy, that photojournalist. They had no idea…none!
This comes almost a few days after the ten year anniversary of Katrina. I was a part of a crew that covered Katrina for Belo Corporation, who owned WWL-TV. Yes, we flew helicopters over areas where people were stranded, many of whom were trying to get our attention hoping we would help them. Some used guns to shoot at us while flying over, mainly to get our attention…we could not land because of the location and the danger.
Yes…stop it. No one wants to hear your rants and dialogue? Just because you have an iPhone and video camera…it just is not working. People want more than you flapping your lips and ranting your thoughts on Facebook and Instagram.
I feel the old newsroom junkie in me coming out in this rant. My old news director used to preach to us…do not let me see your talking head during your live shots. People want you to show and tell, give the audience the opportunity to explore the story visually.
In January we had the opportunity to meet Brittany Speed, a survivor of domestic violence. We sat down to capture her story and we were amazed with her path, how she came to Safe Harbor, and how her story is empowering others.
Our friends at Safe Harbor asked us to capture, tell, and share Brittny’s story as a featured video for their March event called Fashion with a Passion.