PRSA has got to get away from taking the same ole topics then plugging and playing the same marketing/pr boiler plates into recommendations for the membership. So let’s talk about engagement and how to really increase engagement with video on Facebook.
Yes…stop it. No one wants to hear your rants and dialogue? Just because you have an iPhone and video camera…it just is not working. People want more than you flapping your lips and ranting your thoughts on Facebook and Instagram.
I feel the old newsroom junkie in me coming out in this rant. My old news director used to preach to us…do not let me see your talking head during your live shots. People want you to show and tell, give the audience the opportunity to explore the story visually.
Look at the image above. I love this image! Meet Miles Thomas Haren…son to Tom and Jennifer Haren. This is their third child and the first boy our family has seen in a few generations.
Miles is my little nephew and I spent the afternoon helping Tom and Jennifer take his newborn pictures. Tom used to be a baseball player, catcher for Erskine College. You can see in the picture above his bat and glove from his college days.