Watch Out Healthcare Digital Marketers – Cambridge Exposed Us!

Ever since Facebook opened up their advertising platform, we have been running ads! We started running ads when we could target individuals in ways will never be ale to now. Before Facebook pulled back the reigns, we talked about the good ole days of Facebook targeting; and now…we are truly exposed.

The public always knew something was weird when they would use their phone to buy something on Amazon then noticed that same product in an ad on Facebook.

Read More

Connecting Digital Rounding, AIDET’s, and Key Words at Key Times

digitalrounding-studerblog

When I was re-reading Chapter 3 of Hardwiring for Excellence, I connected with a letter written to to Quint from a director who attended one of his conferences. His name is Antonio and he spoke about three things he implemented in his department:

  • Rounding for Outcomes
  • Key Words at Key Times with Key Actions
  • The Pillars of Excellence
Read More

Community Management/Managers: Do we take ourselves too seriously?

community-management-1

I have always been caught in this dilemma…when it comes to managing a brand’s community or community within a brand, what is best for the community? Who should be really managing the community? One with experience with the Message? Community Management? Social Media Management? Brand Management? The actual brand employee(s)?

Read More

What is “good” content? #storytelling

Have you thought through this before? When I asked a group of healthcare communication professionals to define content and “good” content…we recorded some interesting feedback.

So here are my thoughts:

Good Content – From 30K Feet
1) Creates the connected theater – How can we create an interactive experience so audience forgets they are watching and listening…yet feeling (movie theater analogy)?
2) Creates a connected voice – We can identify we each other…we speak the same language.

Read More

Three Google Plus Take-Aways from Healthcare Hangout

On Monday, I had a great opportunity to try out a Google Plus “Hangout” with Reed Smith and Ed Bennett. Our goal was to try it for the first time and maybe talk a bit about Google Plus in healthcare. Great conversation and great time to sit back and learn a but from smart healthcare, digital leaders. The video is above from our Hangout. Also, Reed’s friend Bryan Person joined us…great to meet a new person on Plus.

Here is the biggest take away, three things that have me thinking about Google Plus and healthcare:

1) Google Plus is so new, we have no idea how it is going to shape or integrate into our social structure. People are still learning how to use Google’s technology and the user base is still in it’s infancy. Reed Smith brought up a good point, we do not know if this iteration is the 1.0 or even 0.5 version. So many changes are coming, more users will be joining…so Ed Bennett thinks it will be a few months to really see the major impacts in the social space.

2) Integrating Google Plus into a large healthcare/hospital system. Ed Bennett shared some knowledge…he is creating “Circles” based on service lines and departments with the University of Maryland Medical Center (UMMC) Google Plus account. As people are adding the hospital to their circles, Ed is sending them a personal note asking what type of information that would like to receive on Google Plus from the UMMC. Based on their response, Ed is putting that person into a specific Circle based on the relevant service line or department. This allows the person to receive the information they are seeking. Also, if the person asks about an area of the hospital that does not have a Circle, then you can decide to create a Circle based on that feedback.

3) We are still not sure what to expect from a business class account with Google Plus. We do know that the business accounts are right around the corner, so we are sitting back waiting to see how/if to convert our hospital business accounts when Google Plus releases this business option. We know it is right around the corner, especially given this Mashable Story about verified and business account. For this article, CLICK HERE.

Also…one side note, Apple released their Google Plus application in iTunes for the iPhone today. For many people, it is not showing up when they are doing a search in iTunes on their iPhones. If you read this post on your iPhone, CLICK HERE and it will take you to the Google Plus application in iTunes.

If you want to connect with me on Google Plus, CLICK HERE for my profile.

Page 1 of 212