Why we podcast…leveraging long form storytelling! #podcasts

Bobby Rettew - Podcast Desk

I have been researching podcasts across the data and insights arena for the last few months as I have really become intentional about content creation. Some of the questions I have are similar to the ones many across the podcasting spectrum have mentioned, and also the advertising industry as a whole is grappling with collectively.

I am interested in a few things, specifically with lots of questions:

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[Gear In Review Podcast] GIR5 – Handheld Cameras

Welcome to Gear In Review. Learn more about how we’ll be bringing reviews, recommendations and insights around the many gadgets, gizmos, and widgets used everyday to capture and tell stories inside hospitals.

In the last episode we explored handheld gimbals; in this episode we are reviewing small handheld cameras including two point and shoot cameras from Canon and a Sony mirrorless camera. We will review the form factor, size, image quality, and versatility for the content creators. We will talk features, functionality, and how much they cost.

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Watch Out Healthcare Digital Marketers – Cambridge Exposed Us!

Ever since Facebook opened up their advertising platform, we have been running ads! We started running ads when we could target individuals in ways will never be ale to now. Before Facebook pulled back the reigns, we talked about the good ole days of Facebook targeting; and now…we are truly exposed.

The public always knew something was weird when they would use their phone to buy something on Amazon then noticed that same product in an ad on Facebook.

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Connecting Digital Rounding, AIDET’s, and Key Words at Key Times

digitalrounding-studerblog

When I was re-reading Chapter 3 of Hardwiring for Excellence, I connected with a letter written to to Quint from a director who attended one of his conferences. His name is Antonio and he spoke about three things he implemented in his department:

  • Rounding for Outcomes
  • Key Words at Key Times with Key Actions
  • The Pillars of Excellence
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